Innovation Snapshot
Innovator:Goodlawyer
Location:Calgary, Alberta

The Right Lawyer For Your Business

The legal world can be a confusing and intimidating place, especially for small businesses that might not have the resources to keep a lawyer. Goodlawyer is a service that connects businesses with a network of lawyers offering on-demand legal help, streamlining the process for entrepreneurs in order to decrease frustration and increase affordability.

The idea was formed while co-founders Brett Colvin and Stephen Bodi were students in law school. The pair noticed that many people seemed locked out of the legal system. The field hadn’t kept up to the digital age, and many small businesses just couldn’t afford to have ready access to a lawyer. In light of this, they created Goodlawyer, a managed marketplace that connects start-ups, entrepreneurs and small businesses with vetted lawyers to meet their legal needs.

Rather than have entrepreneurs navigate the legal space alone, spending time researching law firms and juggling quotes, Goodlawyer offers a stable of pre-selected lawyers with expertise in contract law, intellectual property and other business-related legal areas. The process takes the guesswork out of price, opting for flat pricing and fixed quotes instead of the traditional billable hours. In addition, Goodlawyer’s Legal Concierge service can direct clients to free resources and help them identify the appropriate lawyer for their needs.

On the other side of the equation, the legal professionals associated with GoodLawyer receive a reliable new revenue stream. They can focus more on using their expertise and spend less time searching for new clients.